Established in 2000 at Serpette Market in Saint-Ouen, France, Apelbaum specializes in graphic art (photos, engravings, serigraphs etc.), as well as French, Italian, and Scandinavian design. Apelbaum also refurbishes 20th century design pieces such as sideboards and tables, by adding colorful touches of Formica, all the while respecting the original character of the piece itself.